Trades & Home Services

Stop Relying on Referrals.
Start Booking Jobs on Demand.

If your pipeline dries up every time word-of-mouth slows down, you don't have a business problem. You have a marketing problem. We fix that.

Book Your Free Lead Audit See How It Works

We've built lead generation systems for roofing, HVAC, plumbing, solar, and general contracting companies across the Southeast. No retainers paid before results are scoped. No long-term lock-ins until you've seen what we can do.

$38-$85
Avg Cost Per Lead (By Trade)
3.8X
Average ROAS, First 90 Days
21 Days
Average Time to First Lead
50+
Trade Businesses Served

Sound Familiar?

Here's Why Most Trades Businesses Are Stuck

Slow seasons are strangling your cash flow.

Summer roofing rush is over. HVAC calls dry up in spring. Landscaping hits a wall every winter. You know the cycle. And every slow season, you're pulling from savings to keep your crew paid. That's not a trade problem. That's a lead flow problem.

You can't build a company on referrals alone.

Referrals are the best leads you'll ever get. They're also the most unpredictable. You can't schedule them. You can't scale them. And you definitely can't run payroll on "hopefully someone calls this week."

You've already spent money on marketing and got burned.

Someone promised you leads. You paid them. Calls didn't come. Or the calls that came were tire-kickers, wrong zip codes, or people who wanted a quote for a $300 job. You got a monthly report full of charts that meant nothing. And now you're skeptical -- which is the smart reaction.

Your competitors are showing up above you on Google Maps. You're not.

When someone in your area searches "roofing company near me" or "HVAC repair Greenville" -- who shows up? If it's not you, that job went to someone else. Google Local Services Ads and Google Maps placement are not accidents. They're built. We build them.

You're running a crew, managing subs, doing estimates, and answering phones. Marketing is the last thing on your list.

That's not laziness. That's reality. But "I'll deal with it when things slow down" is how businesses get stuck at the same revenue number for 5 years straight.

There's a better way to run this. And it doesn't require you to become a marketing expert.

How We Fix It

We Build a Lead Machine That Runs While You're on the Job Site

Iconz Digital builds done-for-you lead generation systems for trades businesses. We handle Google Local Services Ads, Google Search and Maps, Facebook lead forms, retargeting, and review management -- all in one system, all managed by our team. You run the jobs. We fill your calendar.

1

We Audit Your Current Marketing and Find the Leaks

We look at your Google Business Profile, your current ad accounts (if you have them), your website, your reviews, and what your competitors are doing. Most trades businesses are leaving serious money on the table before we even run a single ad. We show you exactly where. This is free. No strings.

2

We Build a Lead Generation System Tailored to Your Trade and Market

This isn't a copy-paste campaign. A roofing company in Greenville, SC needs a different strategy than a plumber in Phoenix. We build campaigns specific to your trade, your service area, and the jobs you actually want to book -- not just any call that comes in.

3

We Manage Everything While You Focus on Running Your Crews

Once the system is live, we manage it. We monitor ad spend. We optimize campaigns weekly. We send you a report you can actually read -- leads in, jobs booked, cost per lead, return on spend. You don't need to log into any ad platform. You just take the calls.

The difference between us and the last agency you hired:

We don't run ads and hope for the best. We build the whole system -- the ads, the landing page, the follow-up automation, the review strategy -- so leads don't just come in, they convert. Most agencies hand you a lead and call it a day. We hand you a booked job.

Book Your Free Lead Audit

What We Actually Do

Every Service We Offer Is Built Around One Goal: More Jobs Booked

01

Google Local Services Ads (LSA) Management

LSAs are the green "Google Guaranteed" listings at the very top of search results. They only charge you per lead -- not per click. For trades businesses, this is often the highest ROI ad placement available. We set them up, verify your license and insurance, and manage your weekly budget to keep your cost per lead in the $40 to $120 range depending on your trade.

02

Google Ads (Search + Maps)

Traditional Google Search ads and Google Maps ads put you in front of people who are actively searching for what you do right now. We write the ads, build the landing pages, and manage the campaigns so your budget goes to the zip codes and job types that actually pay well.

03

Facebook and Instagram Lead Ads

Not everyone searching Facebook is ready to book today -- but they will be in 30 days when their roof starts leaking or their AC goes out. We run awareness and retargeting campaigns so when that day comes, you're the company they remember. We also run direct lead generation campaigns with Facebook Lead Forms to capture contact info without sending people to a website.

04

Website and Landing Page Optimization

Your website either converts visitors into calls or it doesn't. Most trades websites don't. We build or optimize your site to load fast on mobile -- because most searches come from a phone in the truck -- and turn visitors into phone calls and form fills.

05

Review Generation and Reputation Management

80% of people check Google reviews before calling a contractor. If you're sitting at 3.8 stars with 12 reviews and your competitor has 4.9 stars with 200 reviews -- they win that call. We set up automated review request systems that go out after every completed job so your reputation grows on autopilot.

06

Video Ads -- Before and After Project Showcases

Nothing sells a roofing job or a landscaping project faster than seeing a before-and-after on their neighbor's house. We script, edit, and run short video ads on Facebook, Instagram, and YouTube showing your best work. These build trust at scale.

07

Email and SMS Follow-Up Automation

Most leads don't book on the first call. They ghost. They compare prices. They say "let me think about it." Our automated follow-up sequences send texts and emails over the next 7 to 14 days that bring those leads back and get them to book. This alone typically recovers 20 to 35% of leads that would have gone cold.

Real Results

What Happens When You Stop Waiting on Referrals

Roofing Contractor | Greenville, SC

47 Booked Jobs. $187K in 90 Days. One Campaign.

Challenge: No consistent digital lead source. Referrals slowing down in the off-season. Tried one agency, got a pretty report and zero calls.

What We Did: Built a targeted Google Local Services Ad campaign plus Facebook retargeting. Rebuilt the landing page around conversion. Set up automated lead follow-up via text within 90 seconds of form submission.

Result: 47 confirmed booked jobs. $187,000 in new revenue. $4,800 in ad spend. 3.8X ROAS.

Cost Per Lead: $42 avg -- 3.8X ROAS

"First week I got 11 calls. I thought something was wrong with my phone." -- Mike T., Carolina Ridge Roofing

HVAC Company | Spartanburg, SC

From 7 Leads Per Month to 63 in 60 Days

Challenge: Spending $3,200/month on an agency that delivered 7 leads -- most of them wrong service area or wrong season. Cost per lead was $124 and climbing.

What We Did: Audited and rebuilt their Google Ads from scratch. Tightened geo-targeting, rewrote ad copy, built a dedicated landing page. Added Google LSA to capture emergency service calls.

Result: 63 qualified calls in 60 days. Cost per lead dropped from $124 to $38. $12,400 in signed maintenance agreements.

Cost Per Lead: $38 -- down from $124

"The difference wasn't just the leads. It was that the leads were actually in our service area and ready to book." -- Jason R., Upstate Climate Solutions

Solar & Plumbing | Columbia, SC

89 Leads in 30 Days at $42 Average Cost Per Lead

Challenge: Launching a new solar division with zero brand awareness. Needed volume fast without blowing the budget. No follow-up system in place.

What We Did: Facebook and Instagram lead gen campaign targeting homeowners by home value and age of structure. Custom video ad showing real install footage. Automated CRM follow-up sequence for every lead that didn't book on first contact.

Result: 89 inbound leads in first 30 days. $42 average cost per lead. 11 sold solar installs in the first 60 days.

Cost Per Lead: $42 avg -- 11 installs in 60 days

"We basically launched a new revenue line in 30 days. I didn't expect it to move that fast." -- Derek S., SunState Solar
Trade Type Industry Avg CPL Our Avg CPL Typical ROAS
Roofing $95 -- $180 $42 -- $68 3.5X -- 5X
HVAC $80 -- $150 $35 -- $55 3X -- 4.5X
Plumbing $65 -- $120 $30 -- $48 3X -- 4X
Solar $85 -- $160 $38 -- $65 2.5X -- 4X
General Contracting $70 -- $130 $32 -- $55 3X -- 4.5X
Landscaping $45 -- $90 $22 -- $38 3X -- 5X

Based on client campaigns managed 2022-2025. Results vary by market, budget, and offer.

Common Questions

Straight Answers to the Questions Every Trades Owner Asks

That's exactly why this works. Once we set up your campaigns and your system, your involvement is minimal. You get a simple weekly report -- leads in, cost per lead, what's working. We handle the ad accounts, the landing pages, the follow-up, and the optimization. You take the calls and run the jobs. Most of our clients spend less than 20 minutes a week reviewing what we send them.

Our retainers start at $2,500/month for a focused single-channel campaign and scale from there based on what you need. Ad spend is separate and always controlled by you -- we never touch your ad budget directly. We typically recommend a minimum of $1,500 to $3,000/month in ad spend to get enough data and volume to make campaigns work. Google LSAs are billed per lead (usually $40 to $130 depending on your trade), so some trades can start for less. We scope every engagement before you pay a dollar, so you know exactly what you're getting before you commit.

Most clients see their first leads within 7 to 21 days of campaign launch. Meaningful ROI data typically comes in at the 30 to 45 day mark. Google LSAs can generate calls within 48 to 72 hours of going live if your Google Business Profile is in good shape. Facebook campaigns typically take 5 to 7 days to get out of the learning phase. We set realistic expectations upfront -- we're not a "leads tomorrow" promise shop, but we move fast and we're accountable to results.

We hear this constantly -- it's actually why most clients come to us. Our process starts with a free audit where we show you exactly what we'd do before you spend a dollar. If it doesn't make sense for your business, we'll tell you. We use a 90-day initial engagement to allow enough time to optimize and prove ROI. After that it's month-to-month. We don't believe in 12-month contracts -- if we're doing our job, you won't want to leave. You also get full access to your ad accounts -- they're in your name, not ours. If we stop working together, you keep everything.

Three things set us apart: we only work with a focused set of industries -- so we actually know your market and your buyer -- we tie our work to revenue outcomes (not vanity metrics like impressions and clicks), and we're a small team which means you work directly with the person building your campaigns. We work with roofing companies, HVAC businesses, plumbers, electricians, solar installers, landscapers, general contractors, and other home service businesses doing $1.5M or more in annual revenue. If you're not sure if your trade is a fit, book the free audit. We'll tell you honestly -- and if it's not the right fit, we'll tell you that too.

Why a Trades Business Owner Should Listen to Us

Iconz Digital was founded in 2018 by Zachary Conley -- a United States Air Force veteran and former high-ticket sales closer who has been inside enough businesses to know what separates the ones that grow from the ones that stay stuck.

Before building Iconz Digital, Zachary closed six and seven-figure deals working with Brad Lea -- one of the top sales training platforms in the country. Through that work, he managed accounts across roofing, solar, dental, legal, and financial services. He knows what a bad marketing agency looks like because he's helped clients clean up their messes.

Iconz Digital is based in Fountain Inn, South Carolina -- Upstate SC. We've run campaigns in some of the most competitive markets in the country, including Las Vegas. If it works there, it works in your market.

We're not a 50-person agency with junior account managers handling your campaigns. When you work with us, you work with a small team that treats your ad budget like it's our own money. Because our business only grows if yours does.

Zachary Conley, Founder -- Iconz Digital

USAF veteran. Former high-ticket sales closer trained under Brad Lea. Founded Iconz Digital in 2018. Based in Fountain Inn, SC. 7+ years running paid campaigns for trades and home service businesses. Serving clients nationwide.

You Know You Need More Leads. Let's Go Get Them.

Here's what happens when you book a free audit:

Step 1

We review your current setup. Google Business Profile, any existing ads, your website, your competitors in your market.

Step 2

We show you exactly where the opportunity is. No fluff. No sales pitch disguised as advice. If there's a clear path to more booked jobs, we'll show you what it looks like and what it costs.

Step 3

You decide if you want us to build it. No pressure. No "limited time offer" tricks. If it makes sense for your business, great. If not, you walk away with a clear picture of what to fix.

The audit takes about 30 minutes. It's free. And if you're a trades or home service business doing $1.5M or more, there's almost always something we find that you can act on immediately -- whether you hire us or not.

30-minute call. No obligation. You keep the audit regardless of what you decide.

Our commitment to you:

You own your ad accounts. You own your landing pages. You own your data. If we stop working together for any reason, everything we built stays with you. We don't hold your marketing hostage. We don't do 12-month contracts. The only thing keeping you here should be results -- and that's exactly what we plan on delivering.

We take on a limited number of new trades clients each quarter to make sure every account gets real attention. If you're thinking about it, book the call now and at least get the audit while we have availability.